Designer’s Field Guide

Photo by Aubrey Rose Odom on Unsplash

This I believe:

Successful products succeed uniquely but failed products all fail for the same reasons.

In this post I’ll describe the 5 most common product strategy fails I’ve encountered and what I’ve learned to do when I see them coming.

1. The Top Down Fail

When the Hollywood film is made about the Volkswagen emissions cheating scandal

Designer’s Field Guide

Photo of control panel by sergey Svechnikov on Unsplash
Photo by sergey Svechnikov on Unsplash

Change over Time

Technical people monitor metrics — numbers that report change over time — to keep systems running smoothly. This is not news.

What is news is that as streams of data continue flow into and alter every aspect of modern life, UX designers are increasingly being asked to create experiences anyone

Designer’s Field Guide

Man and woman working with IBM type 704 electronic data processing machine.
State of the art developer experience (DX) design circa 1957

So, you want to design developer experiences?

Awesome! Your timing is great. The employment picture is bright for folks who know how to create products for programmatic or declarative developers. Your first step is to develop empathy for these people by learning what it is like to spend your working life inside a computer.

Inside a computer…

Designer’s Field Guide

Photo by Jens Behrmann on Unsplash

First of all, my definition of works:

1. Build great products

2. Everyone involved has fun doing it.

How do you do this?

A partnership of business, design and engineering.

The partnership has 2 rules:

A partner can require either an outcome or a schedule from another partner. One or the other, never both at the same time.

A partner may not ever, under any circumstances, require…

Designer’s Field Guide

Photo by “My Life Through A Lens” on Unsplash

The Problem is Translation

Years ago while traveling in India I bought an inexpensive English translation of Dostoevsky’s Crime and Punishment. I was excited to read this famous piece of Russian literature but after slogging my way through it, I was not impressed and couldn’t understand why it was so revered. The answer, it…

Tim Sheiner

System thinker, story teller, designer, husband, father of 3, San Franciscan, Bernal Heights neighbor

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