Designer’s Field Guide

And what you can do about them

This I believe:

Successful products succeed uniquely but failed products all fail for the same reasons.

In this post I’ll describe the 5 most common product strategy fails I’ve encountered and what I’ve learned to do when I see them coming.

1. The Top Down Fail

When the Hollywood film is made about the Volkswagen emissions cheating scandal my bet is the story it will tell is one where the senior executives of the company made promises to investors that engineering could not keep. This is a classic version of the top down fail.

This root of this failure mode is a good idea, actually, a great idea…

Designer’s Field Guide

Best practices for presenting numbers that change with time

Photo of control panel by sergey Svechnikov on Unsplash

Change over Time

Technical people monitor metrics — numbers that report change over time — to keep systems running smoothly. This is not news.

What is news is that as streams of data continue flow into and alter every aspect of modern life, UX designers are increasingly being asked to create experiences anyone can use to monitor systems they care about.

The framework is simple:

  1. Define a set of measurements — metrics that report useful things about the status of a system.
  2. Capture the value of these metrics at regular intervals and store them as a time series: a data set indexed…

Instinct and the Corona Virus

Yesterday evening I went for an urban hike in San Francisco.

I do that a lot, and have for years.

Yesterday’s hike was different. Really different. The trails, stairs, and open spaces I usually have nearly to myself were crowded like I have never seen them before.

Hikers, couples, families — everyone was out, walking, exercising, promenading. Social distancing was respected: family groups moved together maintaining space from other groups; teen-agers were shooting hoops, each player with his own ball. People in the sidewalk talked with people on balconies. Despite the unreal conditions people were sharing smiles, greetings, and an…

Designer’s Field Guide

4 things you have to know

Man and woman working with IBM type 704 electronic data processing machine.

So, you want to design developer experiences?

Awesome! Your timing is great. The employment picture is bright for folks who know how to create products for programmatic or declarative developers. Your first step is to develop empathy for these people by learning what it is like to spend your working life inside a computer.

Inside a computer is an odd place. Everything is literal, nothing is implied. A thousand words are worth more than a picture and being creative means following strict rules perfectly. …

How to speak precisely and unambiguously about data with technical people

Learning to speak data

In 2001 the fallout from the dot com bust was making it hard to find software development work anywhere in the Bay Area. I was out of work for seven months before a connection my father had made for me a few months earlier turned into a paying gig as Director of Design at Pharsight, a start up that developed statistical software for Big Pharma.

My father was a scientific advisor to Pharsight; in fact, the company’s science was entirely based on theory and methods he had invented as a professor at UCSF. This was nepotism of a fairly benign…

Designer’s Field Guide

When design, business and technology define product strategy together as partners, success is a certain outcome.

First of all, my definition of works:

1. Build great products

2. Everyone involved has fun doing it.

How do you do this?

A partnership of business, design and engineering.

The partnership has 2 rules:

A partner can require either an outcome or a schedule from another partner. One or the other, never both at the same time.

A partner may not ever, under any circumstances, require a process of another partner.

The partners collaborate on the product like this:

Business owns the value model.

Design owns the interaction model.

Engineering owns the data model.

Everyone owns the object model.*

*I explain these models in Designing Digital Products with Mental Models.

Each production cycle, the partners pass the initiative from one to another in the same order every time:

Design drives discovery & planning.

Business drives scheduling & priority.

Engineering drives production &…

Here is how I got mine.

In April 1992 I returned from living in Barcelona and got my first real job after design school with MenloCare, a medical products start up. My time there was effectively an apprenticeship that enabled me to grow from a green design grad to a (semi-)seasoned product designer. Among the many, many things I learned there, two stories from that time that I tell here became the basis for the ethical framework I have used to guide my career ever since.

Do the best you can to protect people’s wellbeing

At MenloCare, product designers also designed and built manufacturing equipment. My most complicated project was a pneumatically powered robot that…

Designer’s Field Guide

Use these models to get your entire team on the same page about what you are building

The Problem is Translation

Years ago while traveling in India I bought an inexpensive English translation of Dostoevsky’s Crime and Punishment. I was excited to read this famous piece of Russian literature but after slogging my way through it, I was not impressed and couldn’t understand why it was so revered. The answer, it turned out, was that the words I had read did not convey Dostoevsky’s original meaning. I discovered this only when I got to Bangkok and tried to sell the book to a used book dealer who refused to buy because, as he told me, that translation was awful!

This anecdote…

A story about making.

This space in my house could be nicer:

Along came an idea.

A: Enough to reduce risk to your comfort level.

Here is an example.

I was negotiating a temporary contract with a unicorn and was asked to provide my hourly rate.

My gut feeling was I could ask $150 but I wasn’t sure. My negotiating strategy is to open at the top of a reasonable range, but I also know I have blown deals by opening too high. Actually losing a deal like this is mostly a problem at large companies where individuals have little room to negotiate. And this was a large unicorn.

I messengered two design manager buddies, both working at large organizations, what they thought I could…

Tim Sheiner

System thinker, story teller, designer, husband, father of 3, San Franciscan, Bernal Heights neighbor

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